Our Story

Hey Gorgeous. 💗

I'm Kim — founder of Cheeky, Wild & Free.

It started at a Mel Robbins event. I walked in one person and walked out another. I'd been carrying this idea for years — a brand for women like me. Women who show up loud, take up space, and refuse to be the quiet version of themselves.

So I stopped waiting. I came home and built it. Named the brand, filed two trademarks, designed the first tees, set up production. I cried lots. I did it anyway.

Cheeky, Wild & Free is a women's lifestyle brand built for women who live out loud. Graphic tees, hats, totes, and more — all hand-pressed with love in Sonoma County, California.

Every item ships with shipping included, and is made by me. Not a warehouse. Not a factory. Me.

This brand is for the woman in the front row at every concert. The mom who rearranged her whole life for a kid and a game. The one who was never too much — she was always exactly enough. 💗

If that's you, you're home.

Be Cheeky. Stay Wild. Live Free.™

Kim
Founder
Cheeky, Wild & Free™ 🦋